Jakarta, April 11, 2025 — Today marks a long-awaited milestone for tech lovers in Indonesia. The iPhone 16 is officially being sold for the first time in the country, with Erajaya Group’s retail network kicking off simultaneous sales across various stores such as iBox, Erafone, and Urban Republic. The product is also available online through official platforms like iBox.co.id, erafone.com, and eraspace.com.

Excitement was in the air early this morning, with customer lines forming at several key locations even before the malls officially opened. The arrival of the iPhone 16 has become a major draw for consumers eager to be among the first to use Apple’s latest flagship smartphone.

“We are proud to be part of the official launch of the iPhone 16 in Indonesia. Finally, the product that iPhone fans in Indonesia have been waiting for is now available. We are also thrilled to see such an incredible level of enthusiasm — buyer interest in the iPhone 16 remains very high,” said Joy Wahjudi, CEO of Erajaya Digital, during the launch event at iBox Lippo Mall Puri (April 11).

Pre-orders for the iPhone 16 had previously sold out within just a few days. However, customers can still purchase the device by visiting iBox, Erafone, Urban Republic outlets, or through Erajaya Group’s official online channels.

The iPhone 16 comes with several significant upgrades, including enhanced performance via the A18 Bionic chip, a more advanced camera, and a more responsive ProMotion display. Apple has also added exclusive features to the iPhone 16 Pro and Pro Max models, making them especially appealing to professional users.

Erajaya Group is ensuring stock availability across various regions and has prepared after-sales services such as iBox Care and attractive installment options to make it easier for consumers to own Apple’s latest device. (*)